Wheelchair fencing
During my studies at Hyper Island, Stockholm we did a project for motion design studio Bien in LA.
The problem was that “paralympic sports don’t get the cool treatments regular sports do in mainstream culture. Given that the disability community is 15% of the world population, we want to elevate Paralympic sports in popular culture. We want to raise the profiles of the amazing athletes whose spirit and strength show us what it is to be human.”
The goal was to create a 15-sec promo animation to promote a Paralympics sport in 9×16 format for Instagram. Style-wise, we were asked to take a 2D motion graphics and/or illustration approach.
Role: Design lead, Illustrator, Animator
Adjectives/keywords: Paralympians are extraordinary athletes. Strength.
Program: Adobe Illustrator, Adobe After effects
Moodboard & color palette
Storyboard
Styleframes
Illustration & animation in progress
Full credits
Client: Bien
Animation Lead: Philip Norlander
Design lead: Kania Khalili
Project manager: Christopher Lindholm
Sound effects and Music: Emil Hammarlund
Storyboard: Kania Khalili
Initial character design: Felix Borg
Style frames: Kania Khalili, Malin Backman
Animators: Emil Hammarlund, Freja Christiansen, Kania Khalili, Malin Backman, Sol Mancheno, Zuzanna Wysokowska
Ideation: Christopher Lindholm, Emil Hammarlund, Freja Christiansen, Kania Khalili, Malin Backman, Zuzanna Wysokowska, Philip Norlander, Sol Mancheno