Varannan Vecka

This project was done during my Motion Creative studies at Hyper Island, Stockholm. Varannan Vecka is a Stockholm-based startup that was our client.

The goal was to create a 30-second animation showing the unique selling points and benefits of their app. The video was planned to be used primarily on Linkedin, Facebook, and their landing page. The target group is separated parents 20-45 with children under 16. The app helps parents by providing information and help from experts when needed. Also, you can find everything about the children, from planning, communication, to structure all in one place.

My role: Art director, Illustrator, and Animator

Adjectives/keywords: Warm, understanding, helpful, positive, cooperation, parents, for children’s sake

Program: Adobe After effects, Adobe Photoshop, Adobe Illustrator, Audacity

Moodboard & color palette

We created a new color palette for our client to improve their colors by adding more contrast and harmony. The client loved the idea and they rebranded their colors.

Character body design

We have 5 main characters in the animation. And I designed the bodies and clothes for them in different views such as front, side and back.

Interface design

I have designed the mobile and background interface. The frames then were devided between the team to illustrate and animate. Here is the frame two shots that I fully illustrated and then animated. Some of the features such as the calendar are used in other frames aswell.

Behind the scenes

Here is how I separate body parts and prepare them for the animation.

Full credits
Client: Varannan Vecka
Art director: Kania Khalili
Project Manager: Saumithra Goutham
Illustrators: Afrah Fiaz, Ana Carolina Lourenco, Kania Kahlili
Animators: Afrah Fiaz, Ana Carolina Lourenco, Kania Kahlili, Saumithra Goutham