Green River Consulting

Green River Consulting is a finish consultation company. My role was to create their brand.

For the logo, I used a warm and cold color to keep the balance in the logo. A balance that appears in a normal life like night and day, positive and negative. This can show that two different view points can complete each other and lead to a better result.

The half bubble in the logo is a symbol for conversation and discussion. It’s not a full circle because only with another viewpoint (consulting), it will be complete.

The blue-green color is used to show ambition, trust, and control. The orange color is to show warmth, optimism, new ideas, and motivation.

Role: Art director, Graphic designer, Web designer

Adjectives/keywords: Simple, professional, experienced, friendly, modern

Date and place: August 2018, Stockholm, Sweden

Program: Adobe Illustrator, Adobe Photoshop, WordPress